Any attempt to become something else, something more, is doomed to fail, as people do not think - Dropbox - when they think collaboration. And we are here discussing, yet again, about a new product inside a single company, a whole another vertical.Īnd for most people Dropbox is for file storage and sync. Yes, sometimes companies do have a nice pivot, and then people forget what the original idea was, and just go with the flow of the new idea. See, the reality of situation is that people associate a company with what they do best, and that is most of the time what they did first. Twitter is a string between two telephones, yet they are trying to be the message itself.įacebook also had a “Paper”, I cannot even remember what it did … something like Flipboard newspapers, or something? Yeah it was so successful I don’t even remember what it did anymore. Twitter is desperately trying to be a media company, yet they are just a service for exchanging and broadcasting classroom-style small pieces of paper with a message.
The main issue I have is - why on Earth would Dropbox now try to be communication/collaboration tool? They tried to be picture manager (remember Carousel?) and that failed spectacularly. The name itself is absolutely boring, as this is probably the fourth “Paper” name in the digital space, but that’s beside the point. Dropbox is now trying to be some sort of collaboration tool, I suppose very much Slack-like. A software company tries to be something they are just not meant to be.
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