Student editions of the Holton originals called Collegiate.Īs movies and radio replaced live performance in vaudeville and theatre, the market for professional level instruments - Holtons primary market - declined. In the 1929, Holton began producing a moderately priced, precision-built line of instruments. His first response was to stencil some lower-priced instruments, named Pertin and Beaufort. The emergence of the student instrument market was a problem for Holton as his product line was higher-priced professional instruments. Holton completed tooling for a complete line of saxophones. In 1917 Holton started to move his company to Elkhorn, Wisconsin. (Wm Frank was VP) In 1911 he expanded the factory.
In 1907, he built a new factor on the Chicago West Side, the manufacturing business renamed Frank Holton & Co. In 1909, he introduced the Holtonphone, his variation on the raincatcher sousaphone. By 1906, he had approximately 100 employees, making slide and valve trombones, cornets and mellophones. The Frank Holton Company was producing several models of trombones, cornets, trumpets and euphoniums, as well as percussion instruments. In 1900, Frank Holton moved to Clark and Madison Streets in Chicago and remained there for about 4 years. Holton hired his first instrument maker about 1898 and created his first trombone - a Special.
Soon Holton began experiments to improve brasswind instrument designs. He would get an order and then, if needed, he would get the instrument repaired, he would clean it himself, make a shipping box, and then ship it. But, sales of slide oil did not provide sufficient income, so he began to sell used instruments. Although, a professional musician, Frank Holton was unable to make enough income to support his family, so at 40 years of age, he started his company selling slide oil. Holton achieved initial success with his revolutionary slide-oil formula, Electric Oil, which is still popular today. Prior to opening his own business in Chicago, Frank Holton was in partnership with York in a music publishing business in Allegan, Mi.
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